Feather Craft Fly Fishing: Our Story
A Legacy Built on Craft
At Feather Craft Fly Fishing, we have built a legacy that runs deep within the American fly-fishing tradition—one defined by uncompromising craftsmanship, premium gear, and expert service. Since our beginnings, we have stood as a trusted outfitter for anglers of every skill level, serving not only as a source for exceptional equipment but as a long-term partner in the pursuit of better fishing.
Founded in St. Louis
Founded in St. Louis, Missouri, in 1955, Feather Craft emerged during a period when quality fly-fishing materials were difficult to find and often inconsistent. From the start, the shop was shaped by a belief that anglers deserved better tools, better information, and higher standards. Early leadership, including the influence of angler and innovator Ed Story, helped establish a culture of precision, curiosity, and relentless attention to quality—principles that continue to guide us today.
Growth with the Sport
As fly tying and fly fishing grew in popularity through the 1960s and 70s, Feather Craft evolved alongside the sport. What began as a small, mail-order operation became a destination outfitter and a gathering place for anglers across the Midwest. We were no longer simply selling gear—we were building a community centered on shared knowledge, experimentation, and respect for the craft.
The Catalog Era
Our catalog became a defining part of that experience. Known for its technical depth and distinctive voice, it did more than list products—it educated anglers, demystified techniques, and encouraged thoughtful engagement with the sport. For many, it was as much a reference as it was a storefront.
Contributing to Fly Fishing
Throughout our history, Feather Craft has contributed meaningfully to the evolution of American fly fishing. From innovative tying materials to influential fly patterns—including the Crackleback, our iconic shop fly—we have consistently played a role in pushing the sport forward rather than merely following it.
Adapting Without Compromise
As the industry entered the digital era, we adapted without losing sight of our roots. The launch of our online store expanded our reach, allowing us to serve anglers nationwide and beyond. Still, the standards that defined our earliest years remain unchanged. Every rod, reel, tool, and material we offer is selected with the same care, scrutiny, and on-the-water perspective that has always defined Feather Craft.
Today and Beyond
Today, operating proudly from St. Louis, we continue to honor the foundation laid decades ago while looking forward. Our focus remains clear: to support anglers with trusted gear, honest expertise, and a deep respect for fly fishing’s past, present, and future.
