Feather Craft White Baitfish Popper is a saltwater topwater lure designed for baitfish hits. Designed by Ed Story, it delivers a deliberate pop and skip action that keeps the lure moving and triggers surface strikes.

Built for rugged saltwater conditions, this baitfish popper uses a simple, repeatable retrieve that translates into consistent strikes across tides and light. The nearly indestructible construction pairs with a high-visibility white finish to maximize visibility on bright days and in murky water, helping fish lock onto the lure quickly. Optimized for topwater performance when baitfish are schooling near mangroves, flats, or wrecks. The compact 1/0 size balances casting distance with reliable hookup potential. Designed by Ed Story, this lure delivers proven pop and skip cadence that keeps the baitfish imitation moving and drawing surface strikes.

• Color: white
• Size: 1/0
• Type: topwater baitfish popper
• Action: pop and skip, keeps moving
• Durability: nearly indestructible construction
• Designer: Ed Story